KAPs (Knowledge, Attitudes and Practices)

Investing in Knowledge, Attitudes, and Practices (KAP) studies plays a vital role in our pursuit to optimize vaccine delivery, particularly among high-risk and vulnerable populations. Recognizing the challenges involved in reaching these target groups, one significant obstacle lies in generating demand for the best possible vaccination options.

To address this, KAP surveys are conducted with the aim of comprehending the local context—what individuals know, believe, and are hesitant about regarding vaccines. The insights gleaned from these surveys serve as a foundation for developing improved and tailored communication messages, as well as refining outreach methods to effectively target specific groups. It is essential to conduct these surveys within each country’s unique framework, as belief systems and cultural approaches toward vaccines vary across nations. By collecting data directly from the target groups, such as health workers or pregnant women, we can gain a comprehensive understanding of their knowledge and beliefs, and subsequently adapt our approach to enhance vaccine demand and acceptance within these populations.