When Morocco joined PIVI, the country received over 100,000 doses of the vaccine and prioritized the elderly, healthcare professionals, healthcare students, and those with chronic illnesses such as diabetes in their 2014 vaccination campaign. Social media and communications campaigns encouraged high inoculation uptake. NGOs in Morocco utilized pamphlets, posters, and national media outlets to spread awareness about the flu virus and prevention, especially among diabetics.
Along with success in vaccinating diabetics, Morocco was able to vaccinate more than 98% of the target population of elderly people by bringing the vaccine to their homes, a collaboration with the Centers for Disease Control (CDC) and the Ministry of Health. As part of its ongoing awareness campaign, Morocco also offers continuing medical education seminars on influenza for physicians throughout the country.